So many people even professional SEO companies are talking about high-priority SEO activities for a website, they actully point to a few crucial areas only like keyword research, content planning, and link-building. And the architecture of Website is rarely top of their list. But the real fact is that nailing your site’s architecture can have a hugely beneficial impact on your organic performance over the search engine.
A poor website structure is unimportance in the fast-track ticket of the List of Google or other major search engines. So, in this article, I’ll explain why site architecture is so essential for the SEO purpose of your website, look at the different ways of organizing your site, and offer some tips to make your website’s structure as much SEO-friendly as much possible.
What is Website’s Architecture actually?
A Website’s architecture refers to the plan in which how pages on a website are arranged & in relation with each other. It encompasses all aspects of a site’s hierarchical structure, including how related content is grouped, and how different pages link together. As you’ll see, having a clear, coherent, and intuitive site architecture is fundamental in ensuring your website is both usable for humans, and crawlable for search engines.
What is the Importance of Website Architecture For SEO?
Did you every think that how exactly does website’s architecture affect a website’s ability to rank better in search engines? Here are only five reasons but important that why website’s architecture is very critical to the SEO.
1. Improves Crawlability And Indexability
Before search engines can rank our content for appropriate keywords, they first need to understand what the different pages of our site are about. To achieve this, search engine spiders crawl the content on our website and then store the information in the search engine’s index i.e database. When your site has a logical information architecture and internal link structure, search engines can efficiently locate all your content and build an accurate picture of your site’s purpose.
2. Distributes Link Equity
Link equity (sometimes called “link juice”) refers to the authority passed from a linking page to another linked-to page. This is important because the more authority a page has, the likelier it is to rank. An orderly system of internal links creates pathways for link equity to pass from one page to another.
3. Establishes Topical Authority
We can significantly boost our website’s or webpages’ authority for given topics by grouping together thematically similar content. Doing so lets you signal to Google that your site deals with that subject in considerable breadth and depth. Once the search engines view our website as an authoritative source of information on a specific subject, it’s much easier to rank for related keywords.
4. Helps Generate Sitelinks
A good site architecture will allow Google to generate organic sitelinks for your website over their SERP. Sitelinks are sub-listings appearing within some top-ranking search results. They enable Google’s users to access different website sections directly from the search results page. For this reason, sitelinks can improve our website’s organic click-through rate (CTR). Since Google automatically generates sitelinks, there’s no direct way to optimize for them. But it’s safe to say we won’t earn any sitelinks if Google struggles to crawl and decipher our website.
5. Creates A Better User Experience
Of course, a coherent site structure doesn’t just make things easier for search engine spiders. It’s also the foundation of a positive web user experience. A well-structured website makes it easy for users to find the products, categories, and information they need in just a few clicks. We all know that a confusing website’s architecture can be extremely frustrating. More visitors will stick around, convert, and link back to your site by eliminating as much friction as possible.
Moreover, it’s important to remember that Google’s algorithm takes factors like user experience into account when deciding where to rank a given website.
Models Of Website Architecture For SEO
Now let’s look at which site architecture model you should use to maximize SEO benefit. The most crucial distinction here is between deep and shallow site structures. If a site has a deep structure, it means that users often need to click through multiple links to reach the page they want.
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